What Country Is The Fashion Capital?

The most beautiful thing about fashion and streetwear is that it brings people together from all places. We gather from all around the world to acknowledge fire fits, shoes, and rare pieces. But this begs the question, which of these countries that gather seems to harbor the hottest trends and styles over its competitors. Today, hopefully myself (@OffSvm), will try to give my opinion on the debate. Lets begin by picking apart the style and brands to come out of some of the top fashion countries and allow them to make their case for being the streetwear capital of the world!


Well this country is no surprise, for many many decades Japanese design culture has continued to push and develop fashion beyond any points we could’ve imagined. They’re is such a broad range of designers and styles that originated from this country that it’s hard to keep track of. From the underground grunge style of Comme Des Garcons, to the bold, flashy, and iconic camouflage of *A Bathing Ape. Japanese designers have never backed down from competing with others around the world. The country is also home to numerous iconic household names like, Nigo, Jun Takahashi, artist Takashi Murakami, Yohji Yamamoto, Junya Watanabe, Kenzo Takada, and many many more. With its deep history and roots in streetwear and fashion Japan has definitely earned its place in the running for the crown.


This country is definitely a no-brainer as well. Italy could be considered one of the founding locations and cradle of modern day streetwear and fashion. This country as well has no shortage of great names and brands. Probably one of the biggest ones being Gucci. As of recent, the brand Gucci alone could make this country a powerhouse ,with their designs and clothes, while being very expensive, have cemented themselves in modern day streetwear fashion as a household brand to own. Gucci is not where the ball stops though. Year after year we are in awe from the bright colors and designs on the runway from brands like Versace, Bottega Veneta, and Dolce & Gabbana. And we can thank brands like Salvatore Ferragamo and Valentino for supplying us with timeless classic leather shoes and bags. The brands mentioned are only the tip of the ice berg for the bright and eccentric Italian style that has remained iconic for so many years.


While the USA is famous world wide for its wide range of celebrities and streetsyles one of the main things that sets this country apart is its inspirations. A lot of the USA’s biggest brands take huge inspiration from hip hop culture and skating, some of the two biggest things in the USA for the past several decades. The “American Dream” mentality is what has allowed many brands from very humble beginnings create a unique fashion culture and thrive. New York and Los Angeles are constantly the scene of vibrant colors and outfits you can only see on this side of the globe. Probably on of the most notable brands to come from here is Supreme of course. Love it or hate it, it is sure hard to find a modern brand that has left such a bring footprint on the streetwear fashion world. Another massive brand to come from this country is Ralph Lauren. Through the decades their vintage styles and sleek designs has kept their pieces in the closets of many. With other notable names like Tom Ford, Marc Jacobs, Tommy Hilfiger, Thom Brown, Kanye West, Pharell, Ian Connor, and others, America will continue to produce and thrive in the modern fashion climate.


Much like Italy, France is a country that is at the very roots of modern fashion. Home to many designers and brands of old, they manage to keep it fresh and be at the top of the list year to year on peoples personal charts. Honestly, when you think of fashion and culture France and the beautiful city of Paris has to be one of the first places to come to mind. And while French designers might be more traditional and classy with a lot of their runways year to year, that just makes this country all the more unique. At the top of the top from this country are names like Christian Dior, Coco Chanel, Hubert de Givenchy, serving us many modern but classic looks over the years while maintaining their tradition. Christian Louboutin’s red bottom sneakers has remained iconic and kept our feet warm for years. While the denim pants from Pierre Balmain have remained iconic and been heavily imitated year to year. As stated before, French designers appear to be a little more old fashioned compared to other countries on this list, but it only helps set them apart that much more.

United Kingdom

Our last but certainly not least entry on this list is of course the UK. Much like the USA some of the top modern UK brands have taken heavy inspiration from hip hop and skate culture. Brands like Palace and River Thames, while very similar in style both put their own unique spin on things with new fresh designs every season. Looking at the higher fashion world from the UK and there is still no shortage of iconic names. One of the modern kinds of streetwear being Alexander McQueen, who’s brand and image do very well at summing up British streetwear: black, white, and don’t give a sh*t. Other big names include Jimmy Choo, Vivienne Westwood, Stella McCartney, and the forever timeless Burberry. Wild and grungy is what makes British fashion and great and the country definitely deserves a salute on this list.

Honorable Mentions



South Korea










Sam Johnson View All →

Writer for @90centre

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