Off-White has been a brand that has traditionally held “designer” price points on their items. While the quality of clothes has been worth the price point year to year. In a recent interview with Business of Fashion in Milan, the brands founder, Virgil Abloh had a few comments on why he was realizing a more affordable collection. “The price tier allows for a new customer to see themselves within the overall concept of the fashion label.” As you can see, Virgil’s idea is to open the brand up to those who originally were not able to get their hands on the brand. It seems the move is to obviously open up the market range a little more.
Unfortunately, none of the collection is available online. Currently, the only place to buy any pieces from the collection titles “For All” is in store. Surely that will change sometimes in the near future.
Writer for @90centre